I am a long time lover of Isabel Marant’s irreverent chic, ever since I first saw the Kate Moss AW10 ad campaign for the French label – it was so effortless. The collection itself was a hit in the fashion world as Marant’s new, signature slim rolled up red trouser and the pointed toe bow pump became must haves.
I loved the sharp heels at a time when everyone had round toed platform pumps and the stretch of bare ankle accentuated by the cropped, slim pants. The relaxed, comfortable jumper.
Isabel Marant is the épitomé of nonchalant Parisian “je ne sais quoi” chic, and is the go-to label for off duty models, fashion editors and active Parisian women alike.
She wanted to design clothes that were feminine yet not too “frou frou”, seeing a gap in the market between the high end Paris fashion designers and the more accessible and uncomplicated designs from Agnes B. Marant describe the woman she designs for as
“A woman who wants to have a strong personality but without being totally dressed up, who wants to be different but in a discreet way. And she’s usually a rather active, entrepreneurial woman who needs to feel good in her clothes without trying too hard.”
She took inspiration from the effortless worn-in look of girls hanging out at tiny Parisian cafes and created silhouettes that were often feminine and fitted, with colours that are predominantly washed and lived in rather than box-fresh and bright.
“It’s easy to make magic on a red carpet – except just how many of us live that life? But how do we make it happen every day on the sidewalk? That’s why I love to design.”
Isabel Marant isn’t always so easy, though. Last year’s collections I struggled to draw inspiration from. A little too grunge for me, too sporty, too much mesh and too many pairs of sneakers. But, I kept an eye on it because I knew that she was on to something, or at least something I liked.
And voila. I really like her spring/summer ready to wear 2013 collection, because even though the pieces might not translate directly into the Australian context (doubling up on printed pieces in one outfit but look a bit much), the collection is inspiring. With only a bit of imagination, you can imagine the clothes not in their full intensity on a waifer thin, expressionless runway model, but worked into a relaxed beachside ensemble, completely with tousled beachy hair and eclectic accessories for a day lounging about a coastal town or sitting down to dine al fresco with friends on a sizzling summers evening. And worn with a smile, of course.
I love the opulent prints on pieces cut with an almost piratey swagger and or the fun tropicana one pieces. It all looks like a lot of fun, without trying too hard. In some ways, it reminds me of the “gypsetter” trends in winter collections a few years back, in darker wintery colours and rich fabrics. For summer though, it’s lighter, more fun and more relaxed. I love it! What do you think?